The Business Software Alliance is an organisation that runs educational, enforcement and public policy campaigns to combat piracy in 80 countries around the world. Its members are software manufacturers who share the common goal of reducing software piracy. The BSA provides educational information to corporations, consumers, academic institutions and resellers about software theft and its implications. The BSA is the voice of the world’s commercial software industry and its hardware partners before governments and in the international marketplace. Working with its affiliates in the UK and other countries worldwide, the BSA educates consumers on software management and copyright protection, cyber security, trade, e-commerce and other Internet-related issues.

For the purpose of the 30 Days programme, BSA member companies are: Adobe Systems, Apple, Autodesk, Avid, Bentley Systems, Corel, Microsoft, Monotype Imaging, Quark, Siemens PLM Software, Symantec and Tekla